Designing across an entire experiential marketing platform.

Experience Manager is the surface AnyRoad's operators live in every day. Brand-home staff, distillery managers, retail event leads. They use it to schedule, staff, sell tickets, run the day, and prove the value of a season afterward.

Before this product matured, brand-home teams stitched together booking widgets, spreadsheets, manual headcount, and disconnected POS. The redesign pulled those operations into a single workspace: a calendar that shows the whole season at a glance, capacity warnings that fire before they bite, walk-up booking that takes seconds, and a payment layer that doesn't require IT.

• Move 01
  Calendar-first scheduling. The day, the week, and the season are one interface. Capacity, staffing, and bookings stack so an operator can read their day in one glance.
• Move 02
  Walk-up booking in seconds. The front-desk flow is optimized for one operator, one guest, one tap path through ticket type, headcount, and payment.
• Move 03
  Capacity intelligence. Forecasts and warnings surface before a slot is overbooked. Operators see demand pressure visually, not buried in a report.

Atlas Insights is the analytics surface AnyRoad's customers use to turn raw guest data into operational understanding. Five composable surfaces that close the loop from collecting feedback to acting on it: Question Builder, Explorer, Pinpoint AI, Insights, and Industry Benchmarks.

This is the most-detailed surface I've shipped at AnyRoad, and the one with public third-party validation. Diageo's Johnnie Walker Princes Street uses Explorer, Pinpoint, and Industry Benchmarks to prove a 16-point post-visit NPS lift on their flagship whisky tour. The deep dive on each surface lives on its own page.

• Question Builder
  A question library with standardized + custom types. NPS, Opt-in, Purchase Behavior, and Birthdate ship industry-validated; Custom covers the long tail; conditional logic and translations layer on top.
• Explorer
  Saveable customer segments, queryable inside the product. A shared segment primitive every other surface inherits.
• Pinpoint AI
  ML-clustered topics ranked by NPS impact. Open-text feedback at scale, with severity badges and pre/post deltas.
• Insights
  Auto-narrated weekly executive summary. Composes from the other three surfaces into prose an operator reads on a Monday morning.
• Industry Benchmarks
  Peer-baseline overlay. Every brand metric shows industry context where the operator already reads it.

Brand-home tools are designed for a fixed venue. AnyRoad Live is designed for everywhere else. Festivals, retail pop-ups, sponsorship activations, sampling tours, mobile experiences. Anywhere a brand sets up for a day, a weekend, or a season, and tries to capture data from a crowd that didn't come to be marketed to.

The design problem is speed. A guest at a festival booth has fifteen seconds before they walk away. The Live registration flow has to ask the right thing, capture an opt-in, deliver a follow-up survey hours later, and make the brand's field team look like they ran a clean operation. Mobile-first throughout. QR-driven. Offline-tolerant when the venue's wifi gives up.

• Move 01
  Mobile-first registration. Optimized for one-handed use on a festival floor. Tap targets sized for thumbs, fields autosized for what the brand actually needs.
• Move 02
  QR-driven flow. A single QR scan starts the journey. No app to download, no friction between the activation and the data capture.
• Move 03
  Post-event follow-up automated. The survey arrives hours later, when the guest has had a chance to digest the experience. The brand keeps the relationship alive past the booth.