About Lawrence Ngo · Design Director & Product Designer

— Hey there, I'm Lawrence

What I do, how I think, and how I lead.

I'm a design leader and a hands-on product designer with over a decade of experience. I lead multidisciplinary teams across product design, UX strategy, and brand systems, and I still design, prototype, and ship the work myself. Currently at a Series B SaaS company, I drive experience strategy across platform modernization, new business incubation, and premium membership ecosystems.

I specialize in transforming complexity into clarity: building scalable design systems, launching new verticals from zero, and crafting thoughtful, human-centered solutions that serve both business goals and user needs. Always exploring, always iterating, with intention, precision, and a deep love for the craft.

I'm passionate about cultivating high-EQ, collaborative teams that thrive on critique, care, and craft, elevating both the product and the people behind it.

— My design expertise

Eight disciplines that compose into one practice.

Design, for me, is about crafting experiences that are intentional, intuitive, and impactful. Whether it's shaping a brand, scaling a platform, or leading a team, I focus on the systems and details that make interactions feel effortless and meaningful for both users and the business.

— 01

Product Design

End-to-end experience, interaction, and visual design across enterprise SaaS, consumer membership, and live experience products.

— 02

UX Strategy

Framing the right problem, mapping the customer journey, and aligning product, brand, and operations on a single direction.

— 03

Design Systems

Scalable, opinionated systems that accelerate velocity without flattening craft. Shipped systems used across multi-product portfolios.

— 04

Brand Strategy

Identity, voice, and positioning for new ventures and partnerships. From naming through full visual systems.

— 05

Visual Design

Editorial-grade craft for premium consumer products, including type systems, photography direction, and interactive surfaces.

— 06

Prototyping

High-fidelity prototypes in Figma and code to de-risk complex flows before engineering writes a line.

— 07

Build Fluency

Fluent in Figma, Sketch, and Adobe. Hands-on across the no-code and low-code stack: Webflow, Memberstack, Stripe, Vercel, Supabase, Zapier, and whatever else gets the program shipped. Comfortable in HTML and CSS. Knowing how things actually ship keeps the work honest. If it can't ship, it isn't a design.

— 08

Team Building

Hiring, mentoring, and elevating designers across product, brand, and research. Building cultures of critique, care, and craft.

— Selected work

Three case studies that show the practice in action.

— 01 / Ecosystem

From one-off launches to a premium membership ecosystem powering 20+ programs.

Led the design and architecture that turned a custom loyalty product into a repeatable system. Now powers 20+ membership programs across member journeys, brand expression, live events, allocated releases, and the operational backbone that holds it all together.

Read the case study → — 02 / Brand & Experience

A fan acquisition system that turned LALIGA watch parties into LL12 members.

Led design across the LL12 x LALIGA partnership: the El Partidazo public watch party series, the NYC launch event with LALIGA legends, member-only meetups, and the brand, merch, acquisition, and digital systems behind it.

Read the case study → — 03 / Platform

Designing across an entire experiential marketing platform.

Seven years at AnyRoad, IC to Director. Grew the design surface area from a single event-management product into a multi-product platform spanning operations, guest experience, analytics, field activations, and premium loyalty. Customers include Diageo, Anheuser-Busch, Ben & Jerry's, and Sierra Nevada.

Read the case study →

— Work experience

A decade across enterprise platforms, digital health, and brand.

AnyRoadDirector of Design

Leading AnyRoad's design strategy across the platform, and still building it.

Director of Design across AnyRoad's core product surface, B-Side, and Lifetime Loyalty. I set design strategy for the platform's operational and analytics tools, used by 1.3M+ users, in close partnership with cross-functional teams. In a lean org I stay hands-on: I design flows end to end, prototype the hard interactions, and ship production-ready work alongside the team, not just review it. Around the craft, I mentor designers, standardize our design practices, and keep user needs balanced against business goals.

3/2023 – Present3+ years

AnyRoadSenior Product Designer

End-to-end experience design across the core platform.

Created end-to-end experience, interaction, and visual design solutions to support all core products of the AnyRoad Experience Relationship Management Platform. The product suite is comprised of operational and analytics tools used in experiential marketing by 1.3M+ users.

6/2019 – 3/20233 years 9 months

Otsuka x MobiquityExperience Designer

Lead designer on the world's first digital medicine.

Lead designer for the MYCITE® Mobile App (iOS and Android) and Web Portals, a world's first in digital medicine. MYCITE is an FDA-approved Tablet-Patch-App medical device for patients, published to the US App Store in June 2018.

9/2017 – 5/20191 year 9 months

SignetDigital Media Designer

Visual and UX design across interactive retail and corporate environments.

Designed UX interactions, wireframes, and visual systems for multi-endpoint interactive display solutions across more than 30 client brands. Work spanned shopping mall touchpoints, retail activations, and corporate campus installations, including the eBay Main Street building in San Jose. Defined product requirements alongside engineering and contributed to the visual language used across deployed applications.

6/2015 – 1/20171 year 8 months

— What past managers have said

The kind of partner I try to be on a design team.

— Performance evaluation · Creative Director

"

Through his hard work, attention to detail, quick turn-around times, and never-faltering enthusiasm, he has become a highly valued and key member of the Otsuka Creative Team.

Lawrence is instrumental in nurturing satisfaction in our client relationship through the consistently high standards of creative deliverables in our multiple US releases and EU release, and all the associated documentation and dev support that this requires.

Despite the short notice, and the fact that we as a team were currently traveling, Lawrence was central to the effort in producing our response and recommendations deck, a very strategic UX deliverable on the account, whilst working on planes and late hours. The outcome: very well received by our client in both the US and the UK, and rather than just actioning small changes, resulted in approval for a full redesign of the web portal site architecture for our EU release.

Creative Director · Otsuka x Mobiquity

— Personal note · Head of Design

"

In such a short amount of time you've become such a tremendous force not only in our design team but the overall AnyRoad team. I love the energy, the passion, and the creativity you bring to the team.

No matter how difficult the job is you always find a way to get it done, and done well. Congratulations on your first year!

Head of Design · AnyRoad

— Note to the CCO · Program Manager

"

As you know, Otsuka is more often than not a very demanding account, and I want to take a moment to recognize a member of the team. On an ongoing basis, Lawrence exceeds my expectations and helps the team push to wrap up docs, most of which are dropped on us at the last minute.

I'm not only impressed by his dedication to stay online or at the office with me working through changes to completion, but also his positive attitude. He is a great example for the project team as a whole and I'm grateful to work with him.

Program Manager · Otsuka x Mobiquity

— Get in touch

Building something premium, complex, or worth doing right?

hello@lawrencengo.com

Open to Director, Head of Design, and Staff/Principal IC conversations